Discussion should be at least 250 words and responses should be at least 100 words.
Post your answer to the following topics. Be thoughtful, creative, and work to advance the Discussion. On two separate paragraph give your opinio to Tanyka Timmons and Monique Sims. With a total of two pages
Describe how marketing can be used with health care CQI.
Define the business case for quality.
Explain how performance targets could be set.Tanyka Timmons
Hello Professor and classmates I pray everyone had a blessed and prosperous week!
Marketing as defined by (AMA, 2017) is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. I view this as visual and vocal representation of people places or things. In healthcare marketing is vital to the continual improvement process (CQI) because it is the tool that enhances the customer perspective of experience, adds value to an organization’s services and grows the organization into a successful future. Healthcare marketing gives patients insight to continual improvement efforts like updated equipment, remodeled departments, new facilities and increased access.
A business case for healthcare quality improvement intervention exists if the organization realizes a financial return on the investment required for the intervention in a reasonable time frame using a reasonable rate of discounting. This return may be in the form of profits, reduction in losses, or avoided costs. A business case may also exist if the organization believes that a positive indirect effect on its function and sustainability will accrue within a reasonable time frame (Sadeghi, S., Mikhail, O., Barzi, A., Shabot, M.M 2013).
Performance targets could be set by utilizing the SWOT analysis the identification of strengths, weakness, opportunities and threats; this analysis will prevent overreaching that will cause disappointment, frustration and setting too modest of targets causing the organization to fall short of its potential (Sadeghi, S., Mikhail, O., Barzi, A., Shabot, M.M 2013)
American Marketing Association (AMA) (2017). Definition of Marketing.
Sadeghi, S., Mikhail, O., Barzi, A., Shabot, M.M (2013). Integrating Quality and Strategy in Health Care Organizations; 13th Ed. Burlington, MA: Jones & Bartlett Learning