Checklist for Persuasive Speech
Your speech should be 4-7 minutes. You must have evidence that is valid to support the logic that you use for your speech, for your audience, as well as for your topic and the persuasive position that you are expressing.
Review your preparatory and your speaking outline. As part of your speaking outline for your assignment in this module, make sure that you are answering the following questions.
1. What type of issue are you addressing? (question of fact, value, policy, appeal for passive acceptance, appeal to action, some combination, or other type of issue)
2. Who is your audience? In what context? What do you know about your audience? What approaches would appeal to your audience? What questions or doubts are they likely to have? Will it be important to use visual aids or avoid them for your persuasive speech? (in this module, it is more important to focus on the development of your speech; if a visual aid is appropriate for both your topic and your audience, and if you are comfortable using a visual aid, then you may include it; however, you may have noticed that the most compelling persuasive speeches of our time have not used visual aids)
3. What is your major premise, your minor premise, and your conclusion? (even if you do not present this in your speech, it is important to know your own logic that leads you to your position)
4. How have you addressed the arguments for an opposing point of view regarding the issue you are raising in your speech?
5. What reasoning strategy will you use in your speech? Why? (what form of reasoning, such as example to generality; causal; analogical)
6. What evidence will you use? What makes the evidence credible to the audience? Why are you using this evidence? What are your sources? (include specific evidence, details, examples)
7. How does your evidence relate to your logic?
8. How will you use respected role models to demonstrate the attitude or dispositions that you wish the audience to accept? How will you engage the audience in having to work through the thinking about issues?
9. What emotional or value appeals will you make? Why? (what are the particular values or emotions to which you will appeal)
REMINDER: Build your answers into your introduction, previews, body of central and main ideas, wrap up transitions, and your summary and/or conclusion. Use an organization, language, and delivery of your speech that will be perceived as credible and become memorable for your audience