Book: Berger, K. (2016). Invitation to the Life Span. New York, New York: Worth Publishers.
With the population of older adults on the rise, there are growing depictions of the aging population in popular culture, media, and advertising. For this assignment, you are asked to find 4 examples of adults in advertisement, critiquing them through the lens of accurate adult development, as well comparing and contrasting them.
Find 4 advertisements for or about individuals who are in late adulthood (over the age of 65). Examples could be print, commercial, or web based. In a PowerPoint presentation, present your examples using one slide for each example. For each slide, include either: a picture of the advertisement, a link and screenshot of the video if you are using a commercial, or an Internet link and screenshot of the website if you are using a web based advertisement.
In the “notes” section of the PowerPoint presentation, critique the ad by address the following questions:
Each slide should include citation of the advertisement itself, as well as of the information used in critique.
On a separate slide of your presentation, include a picture depicting each of your examples. Use the notes section to compare and contrast each of your examples. Cite the textbook (or other scholarly sources) as support for your responses.
For example you could address these questions:
The last slide of your presentation should be a reference page, citing all of the references used throughout the whole presentation.