Disney Imagineering –
This story of the planning, construction and early days of management of a Disney theme parks. Details are given on the background to the project and the expectations of success. Though, real life results did not always meet expectations. Problems were encountered requiring extensive adaptation of both strategy and tactics by EuroDisney’s management as well as Hong Kong Disney management. Eventually the parent company, The Walt Disney Company (“Disney”) had to step in to organize a financial bail-out for the French park. Reasons for the poor performance of EuroDisney(now Disneyland Paris), Tokyo Disneyland, and Hong Kong Disneyland should be reviewed.
Students should explore in aspects such as:
Use an authored outside reference beyond your textbook. Zero points given for non-authored web sources. It is okay/great to use your textbook, but I want to see more research beyond your text. You may use a brand web page too, but you still need an authored source too. Recap your reference in APA format only at the bottom of your posting. Your reference must be clearly cited in APA format within your posting to count. Always provide the exact web site address for this course in your recap of references for full credit.
Research always beyond the materials provided to ADD to the discussion. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source.
No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed – use an authored reference.