CRAFTING YOUR BRAND MESSAGE – WORKSHEET
Personal branding will market your value in a clear, consistent, and attractive way and position you strategically within your industry. Each question in this worksheet will help you work toward the construction of your own four-part brand message. Examples are included.
EXAMPLES OF STRENGTH-BASED BRANDING SENTENCES:
Add a sentence that connects your strength with an important opportunity in your industry. What benefit or value do you bring to an organization? Which challenge or pain point do you relieve? Write a sentence about the problem you solve.
EXAMPLES OF OPPORTUNITY-FOCUSED BRANDING SENTENCES:
Now, in one sentence, communicate your aspirations for your future. What exactly do you want to do? Be specific.
EXAMPLES OF ASPIRATIONAL SENTENCES:
Finally, support all of this with your accomplishments; include the results you’ve produced. Share a statement or two about what makes you the best at what you do.
EXAMPLES OF RESULTS-FOCUSED SENTENCES:
Put it all together: Write your Strengths, Opportunities, Aspirations, and Results, or SOAR*, statement by putting together the previous four sentences. This will create a cohesive, dynamic and compelling statement that becomes the foundation of your visual and verbal brand:
EXAMPLES OF FINAL PERSONAL BRAND MESSAGES:
The SOAR framework gives you a structure to build a brand that uniquely and attractively positions your passion and strengths with the needs and opportunities in your industry. By crafting a brand message using this process, you create congruence with business needs, your ability to deliver on those needs, and shared values and vision to give you an edge in an increasingly competitive job market.